With a tagline that exclaims, “Experience the Food,” Tuscaloosa shoppers can expect to use a combination of their five senses when visiting Fresh Market. The delightful smells that greet patrons as they walk in the door capture attention: fresh flowers, freshly brewed coffee, cinnamon-scented pinecones to note a few. Samples galore offer shoppers a chance to taste all the prepared foods in the massive deli section. The gelato bar, the only one of its kind in a local grocery, offers samples of everything from salted caramel to pistachio. Temptations abound.
Caleb Torbit, Assistant Manager at The Fresh Market, says that customers can expect a unique experience compared to other groceries. “Our European style market is completely different from other stores in town,” Torbit said.
The Fresh Market is, at once, massive and intimate, playing on the European market feel. It’s huge, but not at all overwhelming. Customers can sample from the store’s vast selection of cheeses from all over the world. Chances are high that new favorites are found on a daily basis.
For those whose taste buds lean to the sweet side, the extensive candy department at The Fresh Market offers shoppers varying sizes of candy concoctions, including self-select bulk items.
Many may agree, however, that one of the biggest perks to Tuscaloosa’s newest grocery store is the prepared foods ready for takeout to feed the masses at home. From fresh roasted chickens to dishes that include such items as kale, orzo and fresh cheeses, the options are seemingly endless. An impressive salad and olive bar also extend the options for a nice healthy lunch to bring back to the office.
Not only does The Fresh Market aim to bring the old world charm back to grocery stores, it also aims to make a difference in the community with local community partnerships and national charitable partnerships like the Juvenile Diabetes Research Foundation, raising over $4 million dollars for the foundation since the grocery chain’s inception several years ago.
Whether you’re at The Fresh Market for specialty coffee, health products, sustainable seafood or more, you are truly in for a treat as you visit Tuscaloosa’s newest food shopping experience.
Photos: Sheena Gregg