Area Women in Business Honored at LiftFund Pink Toolbox Event

11 Nov 2015

Two of Tuscaloosa’s most prominent and successful businesswomen will be honored at a special brunch on Thursday, Nov. 12. LiftFund’s Pink Toolbox Women in Business Awards will recognize area realtor Alice Maxwell and Enchanting Casuals Owner Beth Jacobs.

The event, sponsored by First US Bank, will be held from 10 a.m. to noon at Home2Suites, located at 2610 University Blvd in downtown Tuscaloosa. It is a free event, but guests are asked to RSVP as soon as possible.

Lisa Riley, the vice president of LiftFund’s Delta region, said this event is a way to recognize and honor the accomplishments of Maxwell and Jacobs.

“We wanted to acknowledge the achievements of these women in business, and the important role they play in the Tuscaloosa business community,” Riley said. “This brunch also provides a platform for women to engage and network with others outside their normal networks in a lively and welcoming environment, learning from other successful businesswomen.”

Riley said the decision to honor Jacobs and Maxwell was based on several factors, including their proven success in business for decades in Tuscaloosa.

“We seek to inspire entrepreneurs and women who either want to get into business or those who might be struggling. These two businesswomen have been able to weather ups and downs, and they’ve proven to be resilient, persevering for long periods of time and succeeding in their fields,” Riley said. “They are true leaders.”

Riley said she hopes that LiftFund’s Pink Toolbox event will serve to inspire other women in business to follow their own dreams.

“It’s about doing what you love, being the best that you can be and running your own race,” she added.

To RSVP, click here.

About LiftFund

For more than 21 years, LiftFund, a 501(c)(3) nonprofit organization, has helped individuals achieve the American Dream by providing small business loans to those who do not have access to capital from typical lending sources, such as traditional banks.  Along with vital business loans, LiftFund provides educational services at no cost to borrowers, which are essential to foster self-sufficiency.

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